Banner ads are one of the most effective ways by which the advertisers can promote their online business and reach out to the target consumers. This is why most of …
IAB stands for Interactive Advertising bureau which is an organization that manages online advertising. They have set the rules on for internet advertising so that the advertisers and publishers can …
The IAB interactive advertising guidelines refer to the guidelines meant for the Rich media ads. The rich media ads are referred to as interactive ads as it initiates user’s interactions. …