Web traffic reporting refers to web analytics which helps the website owners to understand the performance of his website and measure the traffic received by it. Receiving good traffic is considered to be very important for any website as that is what indicates the popularity of the site and leads to better sales. If you own a website then it is also important to get good traffic at it as that indicates if your site is able to reach out to the target consumers or not. The web traffic reporting can help you to understand this and take the adequate measures if required. If you need more traffic then you can buy web traffic through the online media sites which can help you to advertise your site better. the web traffic reporting also helps you to understand the performance of your ad campaign and see if it has helped you to bring in more traffic to your website or not. The web traffic reporting enables you to see from where you are getting traffic and which ad campaign is helping you the most. The web traffic reporting is therefore considered to be very important for the website owners and helps them to promote their site better.