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Popunder inventory is currently delivering strong performance across various U.S. states, proving to be a valuable channel for advertisers seeking high-visibility, low-cost traffic. This ad format, which opens a new browser window behind the user’s active window, offers a less intrusive user experience while ensuring the ad remains visible when users close or minimize their main browser tab.
States like California, Texas, Florida, and New York are showing particularly promising results, with increased engagement and improved conversion rates across verticals such as sweepstakes, VPNs, antivirus, and streaming services. The inventory’s cost-effectiveness, coupled with its ability to drive scale, makes it ideal for both performance marketers and brand campaigns.
One of the key advantages of popunder traffic is its ability to bypass ad blockers more effectively than traditional display formats, thereby expanding reach. When combined with geo-targeting, time scheduling, and frequency capping, advertisers can further optimize campaign performance.
As users in the U.S. continue to consume content across multiple tabs and windows, popunder ads provide a strategic opportunity to stay in front of potential customers without disrupting their primary browsing experience. For campaigns focused on volume, ROI, and visibility, popunder inventory in U.S. states remains a winning bet in the digital advertising mix.