Articles IAB Interactive Advertising Guidelines The IAB interactive advertising guidelines refer to the guidelines meant for the Rich media ads. The rich media ads are referred to as interactive ads as it initiates user’s interactions. … Share this: Share on LinkedIn (Opens in new window) LinkedIn Share on X (Opens in new window) X Share on Facebook (Opens in new window) Facebook Share on WhatsApp (Opens in new window) WhatsApp Share on Telegram (Opens in new window) Telegram