News popup advertising refers to advertisement which is directed at bringing in News traffic. It is apt for the website that is directed at news traffic and needs them for their own sales. In other words, if your products and services are directed at people who visit news website or you yourself own a news website and need traffic for it then you can use news popup advertising. Using this kind of campaign would enable you to get the right traffic at your website and would help you to promote it better. It is contextual popup advertising wherein the ad is related with certain keywords and URLs. They are then visible to the people who visit the affiliated website or search for the keywords. The popup ads appear over their browser window and are thus noticed by them instantly. Some people find them to be annoying and may block the popup advertising. So if you want to avoid that then you can use popunder advertising wherein the ad appears beneath the browsing window. The advertiser can also buy the news popup advertising through a good online media company and easily get better traffic at his website.