In the present times, advertising is a very important tool that enables the advertiser to get good costumers and get better sales. Different kinds of new advertising tools have been introduced. The mobile advertising is believed to be one of the powerful tools that are available to the advertisers. In the present times, every one uses a handset. So the advertiser can use mobile advertising in the form of SMS and promote his products and services better. One can send SMS related to a new product, discount deal or any other such information. In order to use mobile advertising you need to first get the database of relevant customers who are likely to be interested in your products and may be willing to purchase the same. You can buy the mobile advertising database through the online media company which would help you to use mobile advertising more effectively and recognize your target audience better. When you plan to buy the database through a good company then you are able to identify your target consumers. Apart from SMS, MMS, in-game mobiles ads etc. are also used on mobile advertising. All these different tools help the advertiser to promote his brand better.