When you have an online business then you also need to know how well your website is doing. When a website is popular then it is able to do better business. This is why most of the website owners use website traffic and buy it to promote it better. A good ranking helps you to get more business so you can easily check Alexa to check your website ranking and to improve it better. The rankings are based on the browsing behavior of the internet users. Alexa checks the number of page views and unique visitors to help you to understand more about the traffic received. If the same person visits the same URL in a single day then that is counted as a single page view and therefore you are not misguided.
The Alexa tool uses the information and data and process it to analyses which site has the highest number of page views or unique visitor. So if your website manages to get a good traffic and page views then the Alexa tool gives it a good ranking. To learn more about how Alexa tool works or to get a good ranking you can continue checking this space. You can also learn how you can get a good web traffic.