Increasing your Alexa ranking is a good way to promote your online business better and helps you to get a good web traffic as well. But if you want to do even better then you can direct your ad campaign at the target consumers. When you promote your website to the target consumers then you can easily bring in quality traffic at your website and this traffic can convert into consumers easily. But apart from bringing in more business, driving targeted website traffic also helps you to boost the Alexa ranking. The more ranking you have, the better business you get.
To bring the targeted traffic at your website, you need to identify the right web advertising tool and buy right traffic package. The ads are served on dedicated servers which are more efficient in bringing in the right people to your website. Using targeted traffic package helps you to enjoy a better click through rate also and makes the ad campaign more successful. You can use different types of advertising like email marketing , affiliate marketing, mobile marketing and more but make sure they are directed at the target consumers. This would help you to get more business and boost Alexa ranking as well.