Popunders can increase the web traffic on a website at a considerable cheaper rate compared to the other forms of advertising. Buying popunder web traffic is a definitely a mass branding solution but there are certain things that we need to work upon before buying the popunder web traffic. The website on which the popunder is displayed should have huge traffic and display quality content. Some of the websites shoot up the popunders on the screen that user gets annoyed and without even looking at the window, the popunders are shut down. It would be a waste of money then. One has to consider the price as well. It varies from company to company. The standard price for the making of popunders varies between $1 to $15 CPM. One other factor to be considered is the target audience. “Is the website showing contents related to the target audience?” is the question you need to ask yourself before agreeing upon the website. Popunders traffic can increase the awareness of the company’s brand among the users and hence is considered ideal for a branding solution. The users accessing the websites through the popunders can be considered to be keen on products or information in the website.