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For category based advertising, popunder ads can turn out to be very effective. They have a good click through rate as they are noticed by people easily. The ad opens in a separate window which is published with the other website and is visible to the people who visit that website. Since they open in a new window, people have a good probability of viewing or noticing it and click on it which takes them to the promoted website. This is how you are able to bring in a good website traffic easily and get better business.