Mobile marketing in the form of SMS and MMS are very popular and helps the advertiser to get better response. This kind of advertising is mostly for product promotions wherein the advertisement informs the target consumers about a launch of new products or about discounts and deals on particular products. This information helps the advertiser to promote his products better and can also help him to get better sales. In this kind of advertising, SMS or MMS is sent to the target consumers and they may response to that. IN MMS, the ad can be sent in the form of graphic which is all the more alluring. So if you plan to use SMS/MMS marketing then you first need the mobile numbers of your target consumers. Collecting it by yourself is a very lengthy. Thus it is better to buy the SMS/MMS marketing data through an online media company that sells that. It enables the advertisers to get better response and helps him in promoting his products better. The companies that sell the database collect it through internet and by various other means and ensure that they are useful to the advertiser. They can also help you design your ad campaign so that you can send bulk SMS or MMS easily.