Popunder advertising is one of the marketing tools which are used by many online website owners. It is considerably an older marketing tool but is still highly efficient and this helps in making it one of the best mass media online broadcasting choices. The contextual popunder ads advertise one’s products and service to the target consumers who would be interested in the same. They are very effective in catching the target consumer’s attention and are thus beneficial to the advertisers.
The popunder ads appear under the screen the use is working on and are triggered off when the user searches for a particular keywords or URL. The contextual ad window is linked with these keywords and that is why they pop open on the desktop. When the user closes the window he is working on then he notices the popunder ad. The probability of him clicking on the popunder ad is quite high in this case as the ad is related to what he is searching for.
The demand for popunder advertising is especially high during the holiday’s season as many website owners use it to advertise special sales and promotional message. Since online shopping is popular with the shoppers, this helps them to generate a good amount of traffic and is very useful.