When it comes to online advertising then most of the online businesses dedicate a part of their ad budget to banner ads. They are display ads which are considered to have a better impact on the target consumers. When you use banner ads then you can be assured that the advertisement is noticed by target consumers easily. If you want the display ad to have a better impact then you can use attractive graphics in it which is noticed easily.
The banner ads are published on the main pages of another website. The people who visit the publisher can notice the ad easily which is generally placed on the top of the page, just below the title. The visitors might be attracted to the ad and click on it which takes them to your website. This helps you to get a good traffic at your website and promote it effectively. If you want the ad campaign to yield better result then you can buy targeted banner ads. So if you want to bring US web traffic then you can buy US banner ads that are published on the US based website. Such ads enjoy a better click through rate and help you to get better business.