In online advertising, different kinds of pricing models are there and the advertiser or the publisher work as per it. The different models are generally used in affiliate marketing as the publisher is depending upon another party to promote his products and services. So the payment model needs to be decided before he can promote his products. The CPL affiliate marketing is also a model that means cost per lead. In this model, the advertiser needs to pay when the traffic generated or sent through the publisher’s website signs up for the former’s website. It helps the advertiser to recognize the potential lead and turn it into a regular customer. The advertisers are able to get good return on investment and the publisher gets to earn more revenues through the published ad.
For the success of this kind of campaign it is important to opt for contextual advertising as that enjoys a better click through rate. You can contact us for this and we can help design your online advertisement better. We also help you to choose the right publisher and if you are a publisher then we can get you the right advertiser so that you can monetize your blog or website.