Business websites need to promote their website to the people who are likely to know about them. They need target traffic which means that they need to reach out to the people who can are likely to visit their site. The easiest way to reach out them is by using business popup advertising. This kind of advertising campaign is considered to be effective and cost efficient as it reaches out to the target consumers. The popup ads appear in separate window and are basically contextual ads that are in context of what the user is searching for. It is shown to the user after evaluating his interest and is linked with certain keywords and URLs. So when someone opens the URL then the business popup advertising also opens up and is visible to him. Clicking on the ad takes the advertiser to the advertised website and helps in promoting it.
Some of the advertiser may prefer to use popunder advertising over business popup ads as they are considered to be less annoying. It is however important that you get your ad designed by professional online media company which can help you to get the right traffic through it. Some of them also sell the business popup advertising and makes things convenient for the advertiser.