Keyword targeted traffic refers to contextual traffic and is preferred by most of the advertisers. This is because it in this case the traffic related to people who are interested in knowing about your products and services. Getting contextual traffic at one’s website is considered to be more effective as that enables the advertiser to get better sales and earn better profits. When the advertisers focus on keyword targeted traffic in their ad campaign then the ad is visible to people who are looking for a particular keywords. The ad is linked with the related keyword and when the advertiser searches for the keyword then the ad also opens up to him. Since it is related to his search, he is likely to click on the ad and know more about the website. it is easy to turn them into target consumers and this is why the advertisers prefer the keyword targeted popup traffic. If you need to design your ad campaign then you can contact the online media company which can help you to get contextual traffic. You can buy popup traffic through them and can also get them to design your ad campaigns. Buying the keyword targeted traffic is more cost effective and is thus preferred by the advertisers.