Email traffic refers to the visitors that you receive at your website through email marketing. When you use emails for promoting and advertising your website then the people who receive this email might click on the link which takes them to the advertised website. This helps you to get email traffic and promote your website better.
Buying email traffic for your website is very effective as it has a good success ratio and is economical as well. It is a reasonable marketing channel where you are able to direct the campaign at the consumers and do not have to depend on another website for promoting your website. You just need the email addresses and design the email. You can then send the email to the target consumers and inform them of your products and services. If you want to promote your website to target consumers and get quality traffic then you can use targeted email marketing. Under this you are able to recognize the target consumers and collect the email database accordingly. The advertisers then send the email to the people who are likely to be interested in the products and services. This helps you to convert the traffic into target consumers and promote the website more effectively.