Advertisement software is the periodically pops up advertisement on a users account. It displays ads targeted to the individual user based on key words entered in search engines and the types of Web sites the user visits. The marketing data are collected periodically and sent in the background to the adware Web server. Adware is known as “contextual marketing.”
Advertising industry is coming up new and innovative ideas to reach the customer. Desktop advertising is the new way of advertising in which the user’s browser history is checked for the keywords using data mining technique and ads are displayed. Adware is software which can be downloaded by the viewer on the desktop. Once downloaded, based on the search keywords or the strategic search designed by the software, the advertisements are displayed. Some of the applications display the ads in a continuous fashion. This can be annoying to some customers and at most of the cases the display of advertisements is contextual. Adware popunders are considered on of the best ways of marketing. The very good example of a desktop adware is real player. Some times the viewer would see a small window at the bottom of the screen to display offers of the real player as that software has been installed by the viewer.