Website analytics is concerned with measuring the traffic and the performance of a website. All the website needs the website analytics to understand the performance of their site and then make the required changes to improve it. In case someone has used web advertisement to improve the traffic flow at his site then the web analytics would help him to see the change the ad made and understand the performance. It helps you to understand what kind of ads appeal to your target visitors, what are the pages that interest them the most, what is their pattern of browsing and so on. This kind of details allows the webs owners to understand their target clients better and work on their website’s performance accordingly.
It mostly indicates the traffic received by a website and in case a website is not able to get the right traffic then the website owner can use the right tools to improve it. They can then use advertisement and other promotional tools to increase the traffic and can also monitor what kind of ads are bringing in more traffic. Thus the website analytics are important to understand a site’s performance and enables them to improve it if required.