Dating service online is playing a vital role in effective match making. The individuals should register at the dating web sites by answering several questions pertaining to their interests. Particular software is used to make and effective match between the two individuals and fix a date. The information provided by the individuals is stored in a database and can be used as a means to advertise accordingly. Design of contextual advertising is done using this sort of information. US Web traffic provides the list of the dating leads with the fields such as their email and gender. Age and date of birth are also included. Interested in a male or a female is another important field in the dating leads. Along with the above fields US web traffic service provides with the internet protocol address from which the dating form is submitted. The advertising industries look for dating leads so that they can link related advertisements to the correct set of people. This would help in maximizing the probability of more number of web traffic being directed. The service is provided at the cost of $0.01 per lead generation. So don’t miss out on having a look at the US web traffic service official website for more information.