Opt-in email has become a very efficient way of targeting your potential clients. Opt-in email is a marketing tool where a business owner avails the option of receiving emails. This may be in the form of newsletters, mailing lists or promotional mails. This way of marketing is seen to be much more effective than other methods, as your customers opt to receive mails from you. This means only those genuinely interested in your product or service will subscribe, thus providing you with a list of potential customers, without you doing anything except sending a simple email.
In this method every person in the list has opted to receive information such as offers and discounts from your company. This means you have the permission to promote your products by sending an email providing the details. You can also send exclusive mails, making the customer feel that he is preferred over others for the unique opportunity being offered by you. This can turn out to be a major selling point, with your client referring your website to others, thus increasing your list.
Whether you have a real estate business or provide web related services, you can design an email to promote your services and simply forward it to every person who visits your website. This can be done by asking the visitors to fill up a simple form or registering with your website to receive updates on different offers. Once you have the list of potential clients, your business is well on its way to becoming a success.