Mobile banner ads are gaining a lot of popularity these days and as per the US ad agencies, this demand is going to grow more. Till now internet users and advertisers only had desktops and laptops to advertise on but now, with the increase in the number of mobile users, this platform is also available to them. The internet users have the ease to open applications and websites on the tablets and mobile handsets easily. The advertisers can thus easily use this to promote the website through the mobile banner ads. The banner ads have a good click through rate as they are easily noticed by people.
When you buy mobile banner ads, then the ads are served on the mobile websites and application and cover a part of the screen. Since the screen is generally small, the ad itself is easily noticed by the user and he has a good chance of clicking at it. This takes him to the advertised website and you can get good mobile traffic through it. Buying mobile banner ads therefore helps you to get a good traffic at your website and you are able to bring in better business as well. The right traffic helps in improving the search engine ranking of the site as well.