Getting web traffic on your site is important but what is more important is to turn the traffic into potential consumers and the best way to do so is through targeted email marketing. It is considered to be effective and is inexpensive as well. For this you need to make the visitors register at your site by offering them free tips, newsletter and other rewards. The target consumers who are actually interested in your products and services would register and this would help you to get a list of genuine consumers. Once you have this list you can use email marketing to inform them of new products or services.
Since the email marketing is sent to people who are registered with your site and are interested in your products, the process is called as targeted email marketing. The traffic that comes to your site upon seeing the emails or newsletter is then referred to as targeted email marketing traffic. Sometime the advertisers add discount coupon and special deals in the email marketing which compels the target clients to visit your site and know more about it. This can further initiate good sales and considered to be very useful to the advertisers.