Articles Arbitrage pricing theory Arbitrage refers to the price difference between two different markets. In terms of online advertising, the arbitrage pricing theory is the valuation model that helps the market to determine the … Share this: Share on LinkedIn (Opens in new window) LinkedIn Share on X (Opens in new window) X Share on Facebook (Opens in new window) Facebook Share on WhatsApp (Opens in new window) WhatsApp Share on Telegram (Opens in new window) Telegram