If you need to get the social networking traffic at your website then you can plan a social networking popunder advertising campaign for your site. Under this kind of campaign, your website is advertised with the help of the popup advertising and is able to draw traffic from the social networking website. In this kind of campaign, the popunder ads appear in a separate window and open up when the visitors opens a social networking website. The ad is thus visible to him and if he finds it to be useful he might click on the ad and visit the website.
The social networking websites also use popunder advertising to get better traffic at their site. The main thing that makes the popunder ads better is that they do not interrupt the user in his work and appears beneath the window he is working on. This way the user can see the advertisement when he is done with his work and might click on the ad. The advertiser can also buy the social networking traffic through an online media company that can help him with the same. If you are designing your own campaign then you can opt for contextual advertising which helps in promoting the brand better.