Performance marketing is a great way to advertise to your products and services and is cost effective. When you use performance marketing in your ad campaign then you have to pay to the advertiser when an action is completed. So if your goal is to bring traffic through a particular ad campaign then you pay only for the traffic that you receive through it. Similarly if you want people to register for your newsletter then you pay the advertiser when the traffic received through their website sign up for your newsletter. This way you pay only when a required action is completed.
When you buy performance marketing then you are basically reaching out to the target consumers. It is a part of affiliate marketing where your website it promoted through another website. The ad is published on another website and is visible to the website’s visitors. If the visitor clicks on the ad and signs up for your website or buys your product an services then this completes an action and you pay them for this. Using different types of affiliate marketing and performance marketing can help you to get a good response on your ad campaign and will help you to get more website traffic.