If you wish to bring in more traffic at your website and promote your online business then you can use banner ads. They are display ads wherein you can use animation, text and a number of other things that can make the ad more attractive. The banner ads are published on another website and occupy a prominent place on the page. They are noticed by the people who visit the website. So if you wish to make sure that your banner ads campaign is effective, you can make use of contextual banner ads. These are directed at the target consumers and are published on the website which has relevant content. This helps you to bring in more traffic at your website and you can convert this traffic into target consumers more effectively.
Another way by which you can make the banner ad campaigns more effective is by using more of interactive features. You can embed video and audio or visual elements to it which can make it more appealing. If you want US web traffic then you can publish your ad on the US based website as they enjoy a better click through rate and are more efficient in promoting your website better.