Using the right ad channel for promoting your website is very important as that is what helps you to get more business. What works for someone else may not work for you and this why you need to consider your ad campaign. Many people use floating banner ads or text ads as they yield a good result and are very effective in promoting your site. If you want to choose one and are confused as to what to choose then here are a few things that you can consider.
The floating banner ads are display ads and are able to catch target consumer’s attention easily. If you want to promote your product then you can easily use display ads which have a very good success rate. The floating ads float over the publisher’s page and catch the visitor’s attention better. The text ads can work in case of contextual ads where you use keyword targeted ads. You can use this kind of ad if you wish to share any information. You can use the text ads and make them contextual which helps you to get a better traffic. So both these kinds of ads can work for your website depending upon your own requirement.