Email Monetisation Strategies

The email monetisation strategies have been given out by IAB and explain how the advertisers and publishers can email marketing to promote their brand and to generate revenues as well. it encourages the advertisers to use email marketing as it is effective in reaching out to the target. According to the report, newsletter is good tools that can be used by advertisers to promote their brand. It is sent to people who have given the consent to receive e-newsletter and enables them to learn about the new products or services launched by the website. So the purpose of advertisement is to let people know about a brand and its product. So when you use email advertising then you can promote your brand to the people who are interested in knowing more about the same. This kind of advertisement gives your better return on investments. Using the email monetisation strategies laid down by the IAB enables the buyers to promote the sales through email marketing and helps him to cut down on the expenditure he makes on other offline advertising tools. So when you hire an online media to design your email marketing campaigns then they use the email monetisation strategies while designing it and this helps you to get the right US web traffic which can increase the sales at your site.

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