The email data management bets practices have been defined by the professionals at IAB and aims to provide with better branding solutions. Following these practices can help you to increase the chances for email deliverability. In other words it ensures that the emails are delivered to the target clients and this would help you to improve the performance of your email campaign. Following the email practices also help you to earn the consumer’s trust and get the right traffic. As per the practices or the guidelines, the advertiser should send the email to people who have signed up with an optedin email list. This means it should be sent to people who are willing to receive the marketing email. The domain from which you send the email should be registered as this would authenticate the email. There are similar other guidelines provided by the IAB. If the advertiser would follow the email data management best practices then they would be able to earn the consumers trust and email marketing can turn out to be a stronger and effective advertising tools. So if you want to ensure that your email marketing enjoys the benefits then you can contact a good online media company that use these practices and design your campaign.