Directory submission is a process by which website owners can create a one way link to their website. They need to submit their link to web directories that maintain it there. The search in this case is based on the category your website belongs to and is not dependent on the keywords. Using directory submissions for generating back links is considered to be very effective and helps in increasing the traffic received by the website. It is one of the oldest online marketing techniques which still maintain its utility.
Using directory submissions for your website also helps you to get a good search engine ranking. This is because the search engines also follow the back links to your website and this helps you to enjoy a better ranking. The directory submissions are not sales pitch but information related to website. In order to get your directory submission approved by the managers, you need to ensure that the language you use for your directory is simple and direct. It should promote it but should simply tell people what it is about. You can hire good companies that can provide you with efficient web traffic solution and provide good traffic for your website.