Shopping sites have products to sell. Sales are best when made with demonstration. The customers would like to see the product and gets more attracted if they can have access to how the product works. Sales in the website do not involve any real person to provide sales pitch to the customer and attract them with the language and offers provided. The only way to attract is through advertising. It completely depends on the individual whether to click on the link towards the products or to choose another site. One has to take immense care in design and choice of advertising for shopping sites. Banners are considered best for shopping online, since they provide graphics or pictures to attract the customers. Contextual banner marketing deals with display of banners based on the user’s search key words. For instance, if the user wishes to buy a television on the internet and in search for one, the banners being displayed would be based on television. Pictures of flat monitors and accessories such as attractive table for the TV can attract more customers in terms of web traffic. Therefore, banner traffic is considered the most successful when advertising for shopping sites is needed.