Adware popunder advertising is popularly used by US based websites which use it to reach out to their target consumers. The adware software helps the website to recognize their target consumers which may further be screened on the basis of demographical boundaries, age and other factors. This implies that if a website wishes to reach out to US citizens then it can use the adware popunder advertising for the same.
In case of adware popunder advertising in US, the adware is first attached to free software. When the target consumers download the software then adware is also downloaded in their system. This software then monitors their browsing pattern and sends the information to the platform. The reports furnished by the adware platform are then used by the US website owners who then advertise accordingly.
The popunders are more dominantly used in the USA as the US residents enjoy online shopping. The feature is more prominently used during sales and holiday season as this is when people try to buy products at low price. The adware popunder adverting software identifies such users and then provides them with relevant popunder ads. Clicking on the ads takes the user to the advertised website and helps in generating good quality traffic.