Semantic is the process of developing relation between things. In terms of online advertising semantic advertising refers to the system where the advertisement is relevant t the website. In this kind of advertising, a page is first categorized by first understanding the meaning. Then the most appropriate ads are linked with it as it enables the advertiser to get better quality traffic and enjoy a better click through rate. It is used in contextual advertising and is apt for the website that needs to ensure that they get the right traffic at their website. Semantic advertising is thus the process that is used for recognizing the website that is apt for placing a particular kind of ad. For instance, in a cookery website, ads related to recipe books or utensils are more appealing and are likely to draw more traffic. This kind of advertising is thus economical and effective which is why it is preferred by most of the advertisers as well. In order to benefit through semantic advertising, one can contact a good online media company that can design your ad campaign and help your get a better traffic. When you get good traffic then you can easily turn them into clients and benefit through it.