If you want to promote your website to people based in Sweden then it is best to direct your campaign towards contextual ads. Instead of advertising randomly, you can buy Swedish website traffic which is better for your business. Contextual ad campaigns are the ones that are directed at the people who are interested in your products and services. So if you offer products and services to people in Sweden then people in other parts of the world may not be interested in it. To reach out to the Swedish people you can buy Swedish website traffic through the online media company.
The online media companies can help you to promote and advertise your website better. They can design your ad campaign better so that you can bring in geo-specific traffic to your website easily. These companies understand how online advertising works and use different tools that can help you to make your website popular. They publish your display ads on Sweden websites which helps you to direct that traffic at your own website. The online media companies also use email marketing where they send mail to target Swedish clients to inform them of your website and bring them to it.