Video targeted web traffic refers to reaching out to the target consumers by using contextual video ads. It means that the video advertisement is related to what the target consumers is looking for. When you use this kind of ad in your campaign then you are able to draw quality traffic to your website. The quality traffic here refers to the target consumers who are likely to be interested in your products and service or to whom your products are directed at. It helps you to do better business and is cost effective. The video ads are one of the easiest way by which the advertisers are able to catch the visitor’s attention easily. But advertising it to just anyone may not help the online business owner to do good business. The ad might bring in good traffic but may do nothing for the actual business. This is why the advertisers now prefer to use video targeted web traffic. It is shown to the targeted consumers and these ads are published on related website so that the advertiser is able to draw quality traffic from them. The traffic that comes through the video targeted ads is likely to bring in better business for the website and is more efficient.