When you track web traffic, it enables you to understand your target consumers and their habits better. It further enables you to invest in marketing tools which can be most effective in promoting your website. In order to track web traffic you need to download the Alexa software which can not only track web traffic but can also helps you to know your website ranking. it is considered to be very useful for website owners as it enables them to understand the performance of their site and then invest in the right ad campaign. When you track web traffic, you are able to understand from where you are drawing the maximum traffic. You can then work on it more and get more web traffic at your site easily.
For instance, if you have web traffic packages then you’ll is able to see if the ad campaign has helped you to get better traffic or not. In case you have already been using different marketing tools like display media ads, banner ads, popunder ads etc. then the tracker would enable you to understand which one of them has been most effective in bringing in quality traffic to your site and you can use them more to get additional web traffic.