If you are confused about the efficiency of banner ads then you need to know that they are effective and are able to bring in good traffic to your website. The banner ads are published on the main page of the website and are display ads which are noticed by the target consumers easily. if you wish to bring traffic through banner ads then you need to make sure that the display you use in it is effective and appealing. A well designed banner ad catches the user’s attention and brings and encourages him to visit the link given in the ad.
Banner ads can be made more effective by making it contextual. These ads are directed at the target consumers so that they may know about the website. They are published on the website that receives related traffic. When you reach out to the target consumers then you are able to bring them your website and promote it more effectively. Similarly, if you want traffic from a particular area then you can buy contextual traffic. For instance, you can buy US web traffic and promote your online business to the target consumers easily. This kind of ad campaign turns out to be cost effective as well.