Fist we need to know what is keyword targeted ads? Keyword advertising refers to any advertise that is linked with particular words or phrases. The other name is also Pay Per Click or Cost Per Attention. It is a form of advertising which focuses on a special keyword or text on a web page or any media for displaying ads. This works by finding out what the user wants from the web page. There are two types of keywords advertisements. They are statics keywords advertisement and dynamic keywordsadvertisement. The former type was being used before but the latter form is being used extensively now a days. In dynamic keywords advertising, the advertisements change with the contents of the page. This would increase the probability of clicks on the ads. For instance, if the user is viewing information of food, the ads appearing on the context advertising section would display links related to food companies and types, classification. The keywords are discovered by mining the data on the content page. Search engines use the keywords provided by the user for the search
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