Even if there was economic slowdown in the recent past which also had some impact on online business, effective marketing strategy especially banner advertising helped businesses stay afloat. Banner advertising, especially bulk advertising in the US has helped businesses reach more than 8 million users daily.
Banner ads are small rectangular pieces of advertisements posted on websites. Though these are simple HTML codes, they have come to play an important role in marketing products and services. Banner ads are an effective method of highlighting product details, where a click on the ad takes the potential customer to another website showing complete information on the product being advertised.
What makes banner ad more appealing is the appearance, where it looks more like TV advertisement, sometimes even having videos or flash banners incorporated into them. The advertisement is obviously aimed at converting a visitor into a buyer. Thus banner ads are designed in an attractive manner, making the viewer at least visit the site offering the product. Even though most ads are aimed at increasing website traffic, banner ads specifically promote products, asking visitors to buy the product. With such a large population in the US shopping online, banner ads have become one of the most popular methods of advertising online.