If you are starting to have a website and would like to increase traffic or let people know that you have registered a website, the first thing to do is advertise. Advertising is one way to spread awareness among the target audience that there is something new for them. This would be effective only when the ads are read and action is taken by the user. There are several methods for bringing notice to the user about the new website. Once the visits the websites and number of users increase, the website is coming into play. By providing updates and sophisticated information in the content of the page, it is possible to attract more traffic. When the website traffic is high, search engines choose your website to list in the front page without paying anything to the search engine. This is determined by the ranking of the website. When the ranking is high the websites are displayed in the optimized search. Alexa is one of the sites which determine the ranking of the websites. To have a higher ranking one should possess lower number and this is possible with huge web traffic. As a result, web traffic boosts Alexa ranking.