Media buying is an important part of advertisement. Whether you need to advertise your company on the internet, radio, tv or in print media, you have to opt for media buy so that you can promote your brand. The process refers to buying space in the particular media that you choose for your ad. In case of radio and TV, media buy refers to buying airtime space. In print and internet ads, the media buy refers to the print space that you can buy from the publisher. For instance, when you advertise your website on other website then you need to buy the space from him so that he advertises your site in that particular space. Choosing the right media space is very important as that is what helps you to get better quality traffic at your website. The media buy should be relevant to your target consumers as that is the only way you can get target consumers and quality traffic at your website. So in order to buy the right media you can contact an online media company which can help you to get in touch with the right publisher and can also design the ad campaign for you.