White Hat SEO techniques refer to the techniques that are ethical and as per the SEO norms. It is also called as ethical SEO wherein the user uses the defined SEO strategies to get a good ranking with the search engines and to get good traffic at his site. The user follows the right keywords and other tools to ensure that his website is able to get a good ranking. Creating back links and SEO enriched articles are also considered to be a part of White Hat SEO and helps the website to get a Good ranking ethically. Using the right strategies is especially important for the websites that would like to get long term benefits from their online business. The content used on the website should not just be directed at the search engine ranking but should be in fact relevant to what the user may be searching for. The content should be same as that mentioned in the SEO page and should not involve any kind of spamming.
Many of the website delves into the opposite of white hate SEO techniques, which are called as black hat techniques. These should be avoided as it can lead to termination of your website. This is why it is better to use white hat SEO techniques that can get you the right traffic at your site.