As per the English definition, merchant is a person who sells products and earns profits, In terms of online advertisement, merchant refers to the advertisers who wish to sell their product and services to the buyers. To bring in these buyers they need to promote and advertise the website so that the target consumers can learn about it. It is important for any website to promote itself as that helps the online business to reach out to the potential consumers and inform them about the website. If you don’t advertise then people would never learn and you may not be able to make enough sales.
To promote your online business you can use affiliate marketing which is very effective and helps you to reach out to the right people. You can choose contextual ads for it where your website’s ads are placed on the website that is related to it. For instance, if you sell clothes online then your ad can be affiliated with a website or blog based on fashion. This helps you to identify the potential buyers and brings them to your own website. We can help the online merchants to design their online ad well so that they can easily reach out to the target consumers and get more traffic.