If US is the market you wish to tap then advertising is the key to success of your business. With most businesses looking towards the global market as well you cannot afford to be left behind. It is important to understand some points in this regard so you can effectively formulate a strategy for internet marketing or global advertising.
Internet marketing is the marketing of products and services using websites and other means over the internet. An effective internet marketing strategy not only ensures that you get quality web traffic but also aims at converting them into sales. Today, internet marketing does not deal with advertising alone; it also encompasses effective consumer management so you have a loyal customer base, wanting to buy from you again. Internet marketing generally looks to target select category of people.
Global advertising on the other hand aims to engage a larger population on a worldwide scale. This is done not only through internet but by using other media as well. This includes television, newspapers, radio, magazines and so on, thus making sure that the product description has a wider reach. Whether your business is large or small, internet still remains one of the best and most cost-effective tools for reaching out to the world.