Wondering how to increase your website traffic? Exploring ways to advertise for your products? Here is some information your help. There are several marketing strategies applied across the globe for an effective business practices. Advertising must be interesting and attractive to pull the customer’s attention to the site. The search engines list the sites based on the web traffic and the ranking. One would obviously want to get their site listed in the front page of the search engine listings. The most effective ways to do this is to advertise using popups and popunders to attract the customers. Popups are windows with ads that show up on the front of the user’s screen while he or she is browsing. Contextual popups and popunders are very effective because they would provide the user’s with only the ads that are relevant to their search. Popunders is again a window with ads but it does not appear in front of the user’s active window. Infact, the popunders are said to be the best marketing strategies as they wait for the user’s to look at them instead of intruding the user’s work. Most branded companies like Yahoo use popunders to advertise their offers and products.